Fango

LEAD UX/UI DESIGNER & PRODUCT DESIGNER

A trusted ticket marketplace centred on community, bringing authentic local experiences to life.

Key Skills

SKILLS I APPLIED IN THIS PROJECT

Figma Photoshop Illustrator InVision Balsamiq HTML CSS Github Project Management Slack

Description

BCIT CASE STUDY

Fango is a modern ticket reselling marketplace designed to provide users with the best possible experience while minimizing the costs typically associated with purchasing event tickets. Unlike traditional platforms that rely on high service fees, Fango introduces a unique value proposition by partnering with local businesses to offer exclusive add-on experiences, such as discounted meals or drinks, which can be added during the ticket purchase process. These partnerships not only enhance the value for users but also support local businesses by connecting them to engaged audiences.

The platform emphasizes transparency, user trust, and affordability. Built with a focus on the Tampa Bay market, Fango caters to a vibrant community of sports and concert enthusiasts who collectively purchase over 1.87 million tickets annually. Its user-friendly design ensures a seamless purchasing experience, while its innovative approach to monetization—leveraging local deals instead of excessive fees—sets it apart in the competitive ticketing industry. By listening to user and partner feedback, Fango continuously evolves to meet the needs of its growing audience, creating a platform that benefits ticket buyers, sellers, and local businesses alike.

My Approach

PROJECT WORKFLOW

  • Conducted a comprehensive analysis of the Tampa Bay market, identifying key user needs for a ticket reselling platform with low fees.

  • Defined the problem statement to focus on offering unique value through add-on experiences from local businesses, addressing unmet audience needs.

  • Worked closely with stakeholders to align the project vision and target audience, ensuring the design catered to their expectations and behaviors.

2.

Identifying the MVP

  • Outlined the core functionality required for Fango, prioritizing low-fee ticket reselling as the primary feature.

  • Defined secondary features such as integrated local business partnerships, ensuring these could be iterated upon post-launch.

  • Developed a baseline product roadmap that balanced efficient timelines, budget constraints, and flexibility for incorporating user feedback.

3.

Researching and Brainstorming

  • Conducted competitive research on platforms like Ticketmaster to identify differentiators and refine Fango’s unique value proposition.

  • Explored industry design trends to establish a cohesive visual identity, emphasizing simplicity and user trust.

  • Collaborated on vision boards to ensure alignment across design and stakeholder teams before moving into wireframing.

4.

User Flow

5.

Prototyping

Discovery and Defining

1.

  • Mapped out user journeys to ensure intuitive ticket purchasing and add-on experiences, reducing friction across the platform.

  • Designed wireframes to prioritize critical content and features, ensuring seamless navigation and clarity in user interactions.

  • Utilized diagrams to allocate resources effectively, ensuring no essential functions were overlooked during the design phase.

  • Created interactive prototypes using Figma to simulate user interactions and validate usability.

  • Conducted iterative testing with stakeholders to identify inconsistencies, refine messaging, and finalize the user interface.

  • Incorporated user feedback to refine features and optimize the design for launch-readiness.

Iterating Based on Feedback

6.

  • Actively collected feedback from users and local business partners post-launch to identify pain points and areas for improvement.

  • Made iterative updates to the platform, such as refining the checkout process based on user behavior and partner recommendations.

  • Enhanced the add-on feature for local businesses by incorporating more flexible pricing and better deal visibility, addressing partner needs for higher conversion rates.

  • Worked collaboratively with developers and designers to implement changes while maintaining alignment with the core platform vision and functionality.

Enhancing the Ticket Price Card

DESIGNING A CLEARER, MORE INTUITIVE TICKET PRICE DISPLAY

To ensure users could easily find and evaluate ticket options, I designed and iterated on the ticket price card, refining its usability and visual hierarchy based on feedback. This process focused on improving clarity, accessibility, and the presentation of essential information like section and row details.

Key Improvements

  • Adjusted font sizes and weights to prioritize readability and emphasize critical details.

  • Updated color schemes for better contrast and visual hierarchy.

  • Added section and row details directly to the price card to provide all key information at a glance.

  • Iterated continuously based on user feedback to ensure an intuitive and user-friendly design.

Creating the Fango Partners Dashboard

SIMPLIFYING DEAL MANAGEMENT FOR PARTNERS

I designed and developed the Fango Partners Dashboard to provide local businesses with an intuitive tool for managing their deals on the platform. Starting with in-depth research to understand partner needs, I guided the process through ideation, MVP definition, and iterative design, ensuring the dashboard was both functional and user-friendly. This dashboard empowers partners to add, remove, and edit deals effortlessly, enhancing their collaboration with Fango and driving user engagement.

Key Steps

  • Discovery and Defining: Conducted research and held discussions with partners to understand their requirements and goals for managing deals.

  • Identifying the MVP: Focused on essential features, such as adding, editing, and removing deals, to create a baseline product with room for future enhancements.

  • Brainstorming & Researching: Analyzed competitor platforms and researched industry best practices to inform the dashboard's design and functionality.

  • User Flow: Mapped out the partner journey to ensure seamless navigation, from deal creation to real-time updates on the platform.

  • Prototyping: Created interactive prototypes to test and refine the dashboard's usability, incorporating feedback from partners and stakeholders.

Project Management and Coordination

DRIVING COLLABORATION AND PROJECT SUCCESS

As part of my role with Fango, I took on project management responsibilities to ensure seamless collaboration and alignment across stakeholders. I worked closely with FANGO partners to understand their needs and specifications, incorporating their input into the platform's design and functionality. Additionally, I facilitated regular meetings to gather updates and provide feedback on the development of 3D venue mockups, ensuring they met both technical requirements and user expectations. This coordination ensured that all aspects of the project progressed smoothly, with clear communication and alignment among all contributors.

Key Improvements

  • Collaborated with FANGO partners to define platform requirements, ensuring their needs were effectively addressed in the final product.

  • Organized and led weekly check-ins with developers, designers, and 3D modelers to align progress and identify potential blockers.

  • Reviewed and refined 3D venue mockups to ensure accurate representation and seamless integration into the platform.

  • Monitored project timelines and deliverables, balancing priorities to keep development on schedule.

  • Facilitated communication between stakeholders and the design team to address feedback quickly and maintain momentum.

  • Maintained detailed project documentation to ensure alignment and track updates across all contributors.

User Interface Image Showcase